STOP SELLING ON PRICE

PROBLEM

Millions in potential revenue are lost when sales conversations focus solely on price instead of value. In healthcare, especially dental, providers aren’t simply purchasing products — they’re investing in clinical outcomes, patient satisfaction, efficiency, and long-term practice growth. When discussions center only on cost, the broader impact of your solution gets overlooked. By positioning your offering around measurable results — improved case acceptance, reduced chair time, better patient experiences, and stronger profitability — you shift the conversation from expense to investment. When clinicians clearly see the outcomes that matter to them, they don’t just buy — they commit, remain loyal, and build lasting partnerships.

HOW IT WORKS

A monthly membership gives you unlimited access to practical, on-demand micro-classes designed to fit into your schedule. Join weekly live coaching sessions focused on real-world implementation, personalized feedback, and built-in accountability to help you take action. Choose the topics most relevant to your specific role, challenges, and professional goals — whether you’re building foundational skills or refining advanced strategies. The program is intentionally designed for both new and experienced professionals, ensuring immediate value at every stage of your career. Tuition is $147 per month, per student, providing ongoing education, support, and growth without long-term commitment.

SOLUTION

The Dental Industry Insider SALES SCHOOL is a proven, industry-driven program designed for professionals who sell to dental providers and want stronger, more confident sales conversations. Built on real-world experience, the School provides practical frameworks and weekly live coaching to help you communicate clinical value clearly, differentiate beyond price, and lead outcome-focused discussions that resonate with clinicians. Participants learn how to move beyond transactional selling and build long-term trust and credibility. Every lesson is designed for immediate application in the field. The Dental Industry Insider SALES SCHOOL is practical, proven, and actionable — delivering substance, strategy, and results without fluff.

WHAT YOU WILL LEARN

Success in dental sales requires strategy, visibility, and value. Learn how to get through the gatekeeper and reach more dentists by positioning yourself as a trusted resource, not just another rep. Discover how to shine online so clinicians notice you before you ever walk through the door. Master proven selling strategies at trade shows and host impactful Lunch & Learns that engage entire dental teams. Embrace a value-first selling approach that moves conversations beyond price. Understand the three reasons customers don’t buy — and how to overcome them. Most importantly, learn how to make anything better by improving outcomes, communication, and results.

Your Competitive Edge Starts Here

You already know price-driven selling costs margin, trust, and long-term growth.

The Dental Industry Insider SALES SCHOOL gives you practical, proven tools you can apply immediately — without overhauling your entire sales process.

• On-demand micro-classes
• Weekly live coaching
• Real-world selling strategies built specifically for dental

Tuition is $147 per month per student.

Use code DISS-OFF to receive 15% off your first enrollment.

Evaluate Your Sales Strategy

If you are responsible for sales performance — whether leading a team or growing your own business — this session is for you.

• Identify where price pressure is eroding margin
• Assess how your team is positioning value
• Pinpoint the fastest path to measurable improvement

This is a strategic review designed to protect revenue and accelerate growth.